Gill Crawford Behaviour ConsultancyProviding training, assessment, advice and support
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The multi-element approach used by IABA has its basis in applied behaviour analysis, and recognises that behaviour is learned through the process of actions being followed by consequences. Thus, if an action produces a favourable outcome, a person is likely to use that action again, whereas if the result of the action is unfavourable, the person is less likely to use the same action again. Most behaviour consultants who ascribe to this "behavioural" model use the idea of reward and punishment to change behaviour, arguing that if good behaviour is rewarded and bad behaviour is punished, then a person will quickly learn to not engage in those behaviours that produce unpleasant consequences. In many circumstances, it is argued that it is not necessary to understand why a person engages in a behaviour in order to change it, therefore some consultants will advise programmes of intervention without even meeting the person for whom the programme is intended. The IABA approach which is used by Gill Crawford Behaviour Consultancy differs from this conventional model of behavioural intervention in several key ways:
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